1. Articles in category: Columbia, SC

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    1. Selling the City: Columbia’s Still ‘Famously Hot,’ But Its Tourism Brand is Evolving

      Columbia will forever be “famously hot” to everyone who holds the slogan near and dear. But the city is evolving, and the way it sells itself to outsiders is evolving as well. Nine years after branding Columbia as “The New Southern Hotspot,” the area tourism authority is rolling out a new, $150,000 campaign to sell the capital city to potential tourists: Columbia is now “The Real Southern Hotspot.”



       

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      Mentions: Columbia-SC
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